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Privacy Policy


    1.1. We are ‘47 Brand Europe GmbH (‘47 Brand), of 3rd Floor, Briet Straβe 22, D-40213, Dusseldorf, Germany and our data protection officer can be contacted regarding this privacy policy at Any personal information processed by ‘47 Brand is controlled by us and we are regarded as the data controller of your personal information.


    2.1. We have to comply with all relevant data protection laws and regulations, including but not limited to, the UK GDPR, the UK Data Protection Act 2018 and the EU General Data Protection Regulation (EU) 2016/679 when processing personal information about you.


    3.1. We are committed to protecting your personal information and respecting your privacy.
    3.2. This policy explains about the personal information that we collect from you, use and otherwise process in connection with your relationship with ‘47 Brand as a customer or potential customer. In particular, we explain the kinds of personal information that we collect from you, how we collect it, what we use it for and who we may share your personal information with.


    4.1. We collect personal information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably linked, directly or indirectly, with a particular consumer or household (Personal Information) such as your name, contact details, purchase history, information about how you use our services and about how you use our website at (Website). This may include information that you provide to us directly or through companies or agents we work with, as well as information which we collect from and about you when you use our services.


    5.1. We collect Personal Information about you whenever you use our services or buy our products (whether such services or products are provided directly by us or by other companies or agents acting on our behalf), or when you use our Website or contact our customer service providers. Personal Information may be obtained through the following categories of sources: (i) directly from you (i.e. products you purchase, information you fill out, etc.); (ii) indirectly from you (i.e. information collected through the course of processing sales, etc.); (iii) directly and indirectly from activity on the Website (for example, from submissions through the Website and/or Website usage details collected automatically); (iv) from third-parties that interact with us in connection with the products we offer for sale; (v) through tracking technologies when you access the Website, including cookies, web beacons, embedded scripts, browser fingerprinting, ETags or Entity Tags, recognition technologies and location identifying technologies.


    6.1. We may use the categories of Personal Information that we collect from consumers for the following business and commercial purposes:
    6.1.1. to fulfil or meet the reason you provided the information. For example, if you provide your Personal Information to purchase a product, we will use that information to process your payment and facilitate delivery. We may also save your Personal Information to facilitate new product or service orders or to process returns;
    6.1.2. to provide you with information or products that you request from us and/or to communicate with you about other services you have asked us to provide;
    6.1.3. to provide, support, personalise and develop our website, products and services;
    6.1.4. to create, maintain, customise and secure your account with us;
    6.1.5. to process your requests, purchases, transactions and payments, and to prevent transaction fraud;
    6.1.6. to provide you with support and to respond to your inquiries, including to investigate and address your concerns, and to monitor and improve our responses;
    6.1.7. to personalise your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our website, third-party websites and via electronic mail and/or text message (with your consent, where required by law);
    6.1.8. to provide you with marketing and offers from us and to provide you with alerts or other notices via electronic mail and/or text messages concerning our products, services, events, or news that may be of interest to you;
    6.1.9. to help maintain the safety, security and integrity of our website, products and services, databases and other technology assets, and business;
    6.1.10. for testing, research, analysis and product development, including to develop and improve our website, products and services;
    6.1.11. to consider you for employment per your request and application;
    6.1.12. to process your registration with any of our services, including verifying your information is active and valid;
    6.1.13. to contact you with regard to your use of any of our services and, in our discretion, changes to any of our services and/or any of our services’ policies;
    6.1.14. to respond to law enforcement requests a required by applicable law, court order, or local, state, or federal government regulations and to comply with our security and legal obligations; and
    6.1.15. as necessary or appropriate to protect our rights, property, or safety and the rights, property or safety of our clients and others.


    7.1. To best serve you, we may use third party service providers to process your Personal Information our behalf and/or share your Personal Information with service providers that provide other support services to us or that help us market our products and services. Service providers are third parties which perform services on our behalf, including, but not limited to, acting as processors for us or our third party marketing partners who use the Personal Information for commercial reasons. They are contractually restricted from using your Personal Information in any manner other than in helping us to provide you with the products and services available from ’47 Brand. In the future, if you wish to opt out of your data being shared with our service providers please email us at or click on the ‘unsubscribe’ button located at the bottom of our marketing communications.
    7.2. We may also disclose your Personal Information to a third party when you ask us to do so or when we believe it is required by law.


    8.1. When you first visited our Website, you were asked to tick a box confirming you had read this privacy policy and you were given the option to opt-in to us collecting your Personal Information and using it to send you communications regarding ‘47 Brand, its products and initiatives and in any other way and for any other reason as explained in this privacy policy.


    9.1. We are able to legally collect and use your Personal Information either because:
    9.1.1. you have provided us with your consent to do so as explained above;
    9.1.2. we are required to do so in order to comply with an applicable legal obligation or to enforce our rights and defend claims; and/or
    9.1.3. collecting and using your Personal Information is necessary for us to: process any purchases made by you via our Website; or carry out our legitimate business interests in order to fulfil any requests or orders made by you via our Website.


    10.1.We will only retain your Personal Information for as long as it is necessary to process your purchases, keep you up to date with ‘47 Brand promotions unless you have asked us not to do so, and/or to provide you with the best customer experience possible. Processing is therefore necessary for the purposes of our legitimate interests, or where we are required to do so by law.


    11.1.You have certain rights in respect of your Personal Information, including the right to access, move, correct, and request the erasure of your Personal Information.
    11.2.You also have the right to object to your Personal Information being used for certain purposes, including to send you marketing. See Section 7.1 above for details of how to opt-out of this.
    11.3.We will comply with any request to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request. To make any requests regarding your Personal Information, or if you have any questions or concerns regarding your Personal Information, you should contact us using the details below. You are also entitled to contact your local supervisory authority for data protection. To make any requests as listed above, please contact us at
    11.4.We will confirm any requests relating to your rights above within one month of receipt of your request, or within two months of receipt of your request where this request is more complex.


    12.1.You can tell us to stop collecting and using your Personal Information at any time by emailing us at
    12.2.If you tell us to stop collecting and using your Personal Information, the consequences of doing so are that:
    12.2.1. you will be unable to make a purchase through our Website;
    12.2.2. we will be unable to update you on our promotions and product news;
    12.2.3. we will be unable to provide you with the best user experience possible to our Website; and
    12.2.4. we will generally be unable to provide you with the customer experience which we would like to provide you with.


    13.1.We have instituted a policy that governs our Website’s use of “cookie” and “web beacon” technology. Please review our Cookie Policy.


    14.1.We do not knowingly collect any information from anyone under 18 years of age. Our Website, products and services are all directed to people who are at least 18 years old or older.

    14.2.If you are under 18, do not use or provide any information on our Website or on or through any of its features and do not register on the Website, make any purchases through the Website or provide any information about yourself to us, including your name, address, telephone number or email address.
    14.3.If we learn we have collected or received Personal Information from a child under 16 years of age, we will delete that information.
    14.4.If you believe that we might have any information from or about a child under 16 years of age, please contact us at


    15.1.Our Website may include links to other Internet sites, content, or videos (embedded or direct links) maintained by third parties (Linked Sites). We provide Linked Sites to you solely as a convenience, and the inclusion of Linked Sites does not imply endorsement or any other form of verification by us of the Linked Sites. You access Linked Sites at your own risk and by accessing them you leave our Website. Linked Sites are not under our control and we are not responsible for the contents of any Linked Site, including the privacy policies or tracking technologies they may use. We encourage you to check the applicable privacy policy of the Linked Site to determine how it will handle any Personal Information it collects from you.


    16.1.To update us with your information-sharing preferences, you may contact us using one of the following methods:
    16.2.Email:; or
    16.3.Mail your request to: '47 Brand Europe GmbH, 3rd Floor, Briete Straβe 22, D-40213, Dusseldorf, Germany.


    17.1.We implement appropriate technical and organisational measures to ensure a level of security appropriate to potential risks, including:
    17.1.1. the pseudonymisation and encryption of your Personal Information where appropriate;
    17.1.2. ensuring ongoing confidentiality, integrity, availability and resilience of processing systems and services;
    17.1.3. ensuring we can restore access to Personal Information in a timely manner if a physical or technical incident occurs; and
    17.1.4. regular testing, assessment and evaluation of the effectiveness of our technical and organisational measures to ensure your Personal Information is secure.
    17.2.We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of Personal Information transmitted to us using our Website. We do not store any credit card information on our servers. Please note that email is not encrypted and is not considered to be a secure means of transmitting credit card information.


    18.1.As we continue to develop our business, we may undergo a business transition such as acquiring another company, merging with an existing company, or selling a portion of our assets. In such transitions, customer information is typically one of the business assets that is transferred or acquired by a third party. In the unlikely event that ‘47 Brand or substantially all of its assets are acquired or are subject to court proceedings relating to the sale or acquisition of the business, you acknowledge that such transfers may occur and that your Personal Information can continue to be used as set forth in this privacy policy.


    19.1.This policy replaces all previous disclosures we may have provided you about our information practices and is effective on the date noted at the start of this policy. We reserve the right to change this policy, and to apply any changes to information previously collected, as permitted or otherwise required by law. If there are material changes to this policy or our information practices change in the future, we will notify you by posting the policy changes on our Website.


    20.1.We pride ourselves on excellent customer service, but if you would like to make a complaint about the way we have collected or used your Personal Information, please contact us at or by any of the other mechanisms more fully detailed in Section 16 of this policy.


    21.1.Countries Having Access to Your Information
    21.1.1. For data storage reasons we are unable to store all of your Personal Information in the United Kingdom. Our servers, storing and keeping your information secure, are located in countries which have an adequate level of protection or with companies with which we have signed agreements incorporating the Model Contract Clauses.
    21.2.Complaint Procedure
    21.2.1. If you are unhappy about the way we have handled your complaint and/or you would like to take the matter further or make a complaint directly to a regulator without contacting us first, you can do so in the UK by contacting the UK Information Commissioner’s Office (“ICO”) or from within the EU by contacting your local data protection authority.