Cookie Policy

Introduction

This policy explains how ’47 Brand Europe Limited and its affiliated entities, ("47 Brand," "we," "our") uses cookies on its websites (www.47brand.co.uk  and www.47brand.eu) (“Site(s)”). 

You should read this policy in conjunction with our Privacy Policy which explains how we collect, manage and use any personal information we collect about you through the Site.

What are cookies?

A cookie is a small text file that is downloaded and stored on your device when you access a website. Cookies can be used for various purposes, including to recognise your device and remember choices you have made about how you would like to view a website or past actions. 

Cookies can be either “persistent”, which means that they are stored on your device between visits, or “session” cookies, which means that they are deleted from your device at the end of your visit. 

Cookies play a crucial role in enhancing the functionality of our Site and improving your overall experience across our online channels. Most websites use cookies and the law requires us to clearly explain how we use cookies and why.

Why do we use cookies?

We use cookies for a number of purposes such as to:

·        ensure effective operation of the Site(s);

·        analyse the Site’s trends and performance;

·        understand the Site’s usage for development and improvement purposes;

·        deliver relevant and engaging advertisements to you

·      to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS message and/or email; and

·        measure the effectiveness of our advertising campaigns.

 

What types of cookies does 47 Brand use?

We want to be transparent about our cookie usage, so here’s how we handle them:

1         Essential cookies

These cookies are mandatory for the effective operation of the Site on your device. They let you use the Site and its features and cannot be switched off. 

2        Performance/ analytics cookies

These cookies collect information about how you use the Site. Help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. 

3       Advertising and personalisation cookies

These cookies deliver relevant and engaging advertisements to you. We measure the effectiveness of our advertising campaigns based on your interaction with these advertisements.  These cookies may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.  These cookies stay on your device until they reach their set expiry date or until you delete them. They remember your preferences and choices across visits, and display advertising campaigns relevant to your online activity.

Managing cookies 

You can manage your cookie settings through accessing the Cookie Preference link at the bottom of our Site on the footer.  You can also modify your browser settings to manage cookies. Your cookie settings will also affect other websites you visit.

How to manage your cookie settings

1 Desktop or laptop

(i) Microsoft Edge

  • Click on the ellipsis (⋯) in the upper-right corner of your browser.
  • Choose Settings.
  • Go to View advanced settings.
  • Navigate to Cookies and choose Don’t block cookies.
  • You may need to restart Microsoft Edge for the changes to take effect.


(ii) Google Chrome

  • Click on the 3-dot menu in the upper-right corner.
  • Choose Settings Privacy & Cookies.
  • Select your preferred option: Enabled, Enabled excluding 3rd party, or Disabled.
  • To erase all cookies, tick the Clear private data on the exit box and choose Cookies and active logins.

 

2 Mobile device on iOS or Android

(i) iOS (Safari)

  • Open the Settings app.
  • Scroll down and tap Safari.
  • Under Privacy and security, choose Block all cookies or Allow from websites I visit.

 

(ii) Android (Chrome)

  • Open the Chrome app.
  • Tap on the 3-dot menu in the upper-right corner.
  • Go to Settings & Site settings & Cookies.
  • Select your preferred option: Allow all cookies, Block 3rd-party cookies, or Block all cookies.

 

Third party websites

Please note that this policy is not applicable to the privacy and cookie compliance practices of any third‑party websites, which may be linked to or accessible through the Site.

More about cookies

To learn more about cookies and other tracking technologies, including how to disable them, please visit allaboutcookies.org. 

Contact us

privacy.eu@neweracap.com
Attention: Customer Care and Legal Department, ’47 Brand Europe Limited
1st Floor East 
CBX 2 Midsummer Boulevard 
Milton Keynes
MK9 2EA 
United Kingdom

We may update this policy from time to time. If we make significant changes, we will let you know, but please do check regularly this policy to ensure you are aware of the most updated version.

Last updated: June 2026