• One timeless style.

    Countless shades.

    Our iconic silhouette, now available in a

    fresh seasonal colour palette.

  • A picture of an older man in a barn jacket wearing a navy '47 Boston Red Sox hat with mountains in the background

    Worn Worldwide

    Designed in Boston and worn in Scotland. The ’47 Clean Up isn’t just a hat. It’s the one that fits like it was made for you. 

    shop '47 clean up
  • A product image of three Arsenal hats. Maroon and Black with gold Arsenal logos and a white and brown hat with silver logos

    Calling all Gunners

    Show your support for Arsenal in style.

    SHOP ARSENAL

New Balance by '47

The latest collection includes our signature headwear styles adorned with NB’s signature branding

SHOP THE COLLECTION

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'47 Authentic Sports Hats & Lifestyle Headwear

In a game that can sometimes get hindered by the numbers and the stats, we've always been about something more personal. We're focused on quality and design to make authentic headwear and apparel that capture the soul of the game. 

We believe your favourite cap should provide high-end comfort from the moment you put it on. Baseball hats can be stiff, but all of our hats have a worn-in feel that has been appreciated by fans since 1947. Comfort and simplicity are the hallmarks of a hat from '47.

Innovation has always been a key part of our DNA, and today that's exemplified by our iconic headwear silhouettes, available across our men's, women's, and kids' collections. The CLEAN UP is the original "Dad Hat": unstructured, laid-back, and garment-washed for a lived-in look. The FRANCHISE is our "Perfect Fit" fitted cap, unstructured and available in five exact sizes. For those who prefer a bit more shape, the MVP is a structured hybrid that holds its form. We also have the vintage-inspired CAPTAIN snapback, the structured TRUCKER, and the heritage-inspired HITCH.

Every '47 silhouette is built with the same commitment to quality that Arthur and Henry D'Angelo brought to Fenway Park decades ago. From the subtle tonal stitching to the premium materials, we ensure every piece is soft to the touch and ready for a thousand games. While others offer the technicals on the pitch, '47 is the spirit of the stands. Choose your fit and rep your team today.